Top 5 Personalization Apps in Ghana Q2 2024

The second quarter of 2024 saw notable trends in the performance of the top 5 personalization apps in Ghana. Here’s a detailed look at their weekly downloads, revenue, and active user metrics, based on Sensor Tower data.

Control Center Simple showed a strong start with weekly downloads peaking at 41.7K in late April before stabilizing around 20K-27K in June. Weekly active users increased steadily from 25.5K at the beginning of April to 145.4K by the end of June, indicating growing user engagement.

Color Phone Call Screen Theme had a varied performance in terms of downloads, peaking at 8.2K in late June. Active users also saw a significant rise, starting at 19.6K in early April and reaching 34.8K by the end of June. Revenue remained minimal, with a peak of $2 in early May.

Zipper Lock Screen Wallpapers experienced a significant surge in downloads mid-May, reaching 17.9K, before tapering off to 5.5K by the end of June. Active users followed a similar trend, peaking at 14.5K in late May and then stabilizing around 13.3K-14.1K through June.

Launcher and Themes had a stable download trend, peaking at 4.1K in early May and then fluctuating between 1.2K and 1.7K towards the end of the quarter. Active users grew from 7.1K in early April to a high of 11.9K mid-May, before settling around 10.3K by the end of June. The app generated minimal revenue, peaking at $2 in late June.

Launcher OS saw its highest downloads in mid-April with 3.8K and a steady decline to 1.4K by the end of June. Active users started at 7.2K in early April, peaking at 11K mid-April, and then gradually declined to 8.2K by the end of June. Revenue was negligible, with a peak of $1 in mid-June.

For more detailed insights and data, visit Sensor Tower.